As ESES's name implies, their idea is to proselytize every student in every public school in America through an aggressive "Adopt-a-School" campaign. And the way to do it is to have the kids do what grownups are not allowed to do – establish full-fledged missionary operations inside the schools. A clever map allows viewers to click on their state and type in their area code, revealing every school in the district and determine whether it has been "adopted" by churches or other religious organizations. Kids from those entities are instructed to conduct daily prayer groups during the school day, distribute religious literature and are given numerous other ideas for practicing or promoting their religion at school.
"We must help our teenagers get serious about sharing their faith with those God has place in their lives," an article on the ESES website advises. According to ESES's Campus Prayer Guide, evangelical Christian students are in a "strategic position" to proselytize "unchurched" peers, and advises these students to "consider every school a PRAYER ZONE."